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Welcome to Resinova, a destination where we enjoy challenge and change, innovate and experiment , keep looking for opportunities which can bring us closer to customers.
We build brands not through media but by trying to reach our customers directly, our effort is not to capitalize and extract short term profits from our brands but to pass on benefits across the value chain which has given us opportunity to be among the top three players in most segment s that we cover.
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Our strength comes from our determination to excel due to which we have formulated systems integrating departments & divisions and created infrastructure to support over ambitions growth plans.
With 25 brands, 60 brand extensions and 400 SKU’s our effort has not been to make the business complex , the effort has been to satisfy and delight the customer with a solution available through 800 distributors and 3,00,000 outlets all over India.
We have made a mark in adhesives, we expect to achieve similar success in other field s that we are exploring , have reached where we stand today in a very short time because of the commitment and team work of our employees who have built a very strong base on which the company can look forward to exciting times.
We hope all our partners and stake holders will enjoy and benefit from the Resinova experience.
Vijay S. Parikh (MD)
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